Case studies
What we did.
What changed.
Site names are withheld for confidentiality — every number here is measured, from Search Console and operations data, with the counting rules stated.
Case 01 — Search growth
A subscription membership media site running for over 15 years, with a 62% recurring-billing revenue base — a mature site where growth usually flattens. We kept reworking titles, headings and related-term coverage around search intent, alongside technical fixes.
Search clicks: 220K → 265K (+~20%)
Impressions: 1.23M → 1.88M (+~53%)
Avg. position: 12.8 → 11.4
Search Console, last 3 months vs. same period last year
Case 02 — Launch growth
The same media in its launch phase, before any acquisition machinery existed. We built an in-house affiliate system, recruited partners one by one, and brought search up alongside.
Monthly paying members: 4–12 → 1,415 in 2 months
First year: 4,226 unique paying members
14,401 cash transactions in year one
Operations data — cash billing events only
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